An example of B2B would be a chipset manufacturer that sells its products to other companies. Business-to-consumer (B2C) is the term used to describe a business relationship between one company and at least one individual consumer. An example of B2C would be a travel agency that sells flights to individual consumers.
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B2B refers to businesses that are focused on serving other businesses instead of themselves. Some examples include software, manufacturing equipment, and repair services for long-haul fleets. B2C refers to businesses that are focused on the needs and interests of their customers, who are often individuals.